Instagram & TikTok

30-DAY
CALENDAR

June 2026 — 3 posts per week

Hashtags to own

#streetwearclothing #urbanstreetwear #newbreedstreetwear

Why these three? High relevance, manageable competition (500K–2M posts), strong for brand positioning. Mix in #streetweardaily, #clothingbrand, #mensstreetwear on rotating posts.

WEEK 01 — LAUNCH

MON

Jun 1

Product Shot — Hero Image

"First drop. Classic hoodie."

Full-bleed product photo — front shot, good light, plain background. Caption: short brand statement + why this piece exists.

IG Reels + TikTok

#streetwearclothing #clothingbrand #streetweardaily #newbreedstreetwear

WED

Jun 3

Brand Voice — Carousel

"We don't chase trends."

3–4 slide carousel. Slide 1: bold statement. Slides 2–3: context/positioning. Slide 4: product call to action. Caption doubles down on brand ethos.

Instagram Feed

#urbanstreetwear #streetwearstyle #mensstreetwear

FRI

Jun 5

TikTok — Fit & Detail

"Close-up on what matters."

15–30 sec TikTok. Pan across fabric texture, stitch detail, print quality. Voiceover or text: "No shortcuts." End on product + link in bio.

TikTok

#streetwearclothing #streetwearfashion #newbreedstreetwear

WEEK 02 — COMMUNITY

MON

Jun 8

Lifestyle / OOTD

"Worn in the wild."

Flat-lay or candids of the piece in a real context — street, park, city. Not a studio shot. Caption: story of the fit, not the product.

IG Stories Reels + TikTok

#streetweardaily #ootd #streetstyle #urbanstreetwear

WED

Jun 10

Repost / UGC Signal

"When it fits, it just fits."

Repost or recreate a customer/follower look. Builds social proof early. If no UGC yet, post a styled flat-lay and invite tag.

Instagram Feed

#clothingbrand #streetwearstyle #newbreedstreetwear

FRI

Jun 12

TikTok — Process

"How we built the hoodie."

Quick cut: fabric roll → cut → sew → product. 30 sec. Text overlay. No voice needed. "Quality is the product." End with product reveal.

TikTok

#streetwearclothing #urbanstreetwear #streetwearculture

WEEK 03 — VOICE

MON

Jun 15

Quote / Manifesto Card

"Position, not image."

Single graphic — bold typography, brand color. One line of brand copy over a clean background. Caption: expand on the idea. Drive the point.

IG Feed + TikTok

#streetwearclothing #streetweardaily #newbreedstreetwear

WED

Jun 17

Drop Announcement

"Something's coming."

Teaser post. Product silhouette or detail shot. Short caption: "Soon." Let it breathe. UTM link to Bonfire collection page.

IG + TikTok

#streetwearfashion #clothingbrand #streetwearclothing

FRI

Jun 19

TikTok — Unboxing / Reveal

"First one in."

POV-style TikTok: "you got the first one." Open the package, show the piece, hang it up. Real reaction. Tag with #newbreedstreetwear as brand hashtag.

TikTok

#streetwearfashion #urbanstreetwear #newbreedstreetwear

WEEK 04 — CONSISTENCY

MON

Jun 22

Product Shot — Angle Two

"Back story."

Back shot or side profile of the hoodie. Different angle, same product. Caption: a value statement (comfort, construction, material).

Instagram Feed

#streetwearclothing #mensstreetwear #streetweardaily

WED

Jun 24

Carousel — Size / Fit Guide

"Know your fit before you buy."

3–4 slides: measurement chart, model height/size, fit notes, fabric weight. Practical content that converts. Link in bio + swipe up CTA.

Instagram Feed / Reels

#clothingbrand #streetwearstyle #streetwearclothing

FRI

Jun 26

TikTok — Street Check

"Where does it go?"

Quick transition TikTok: hoodie folds into bag → opens in new setting. "Every occasion." Show versatility. End with full product shot.

TikTok

#streetwearfashion #streetweardaily #urbanstreetwear

WEEK 05 — CLOSE

SUN

Jun 29

Monthly Recap — Repost Loop

"Month one."

Repost best-performing content from the month. Add text: "This is where it started." Shows momentum. Tag yourself. Invite community.

IG + TikTok

#streetwearclothing #newbreedstreetwear #streetwearculture

30-DAYCALENDAR

30-DAY
CALENDAR